For seasoned leaders navigating complex, uneven systems
The Unshakeable Leader:
A Strategic Leadership and Influence Collective
Where strategy meets visibility, influence, and impact --> so your leadership isn’t just recognized, it stands firm.
The Unshakeable Leader is a strategy-first leadership development collective for professionals who want their leadership to truly matter.
Inside, you’ll find the frameworks, playbooks, and support that make leadership excellence undeniable -- even when the system is challenging, uncertain, and uneven.
Because leadership is never easy, but with the right strategy, it becomes clear, confident, and unshakeable.
Because leadership is never easy, but with the right strategy, it becomes clear, confident, and unshakeable.
Created by a former EY management consultant, certified executive coach, and enterprise strategy expert who is trusted by leaders at Kaiser Permanente, Microsoft, Nike, Amazon, Airbnb, GSK, CAA and m ore.
Join The Unshakeable Leader
The real difficulty isn’t being a leader,
the problem is how leadership is usually done.
Most leaders aren’t struggling because they lack ability. They’re struggling because they’re leading the way they were taught to:
reactively
in isolation,
without enough structure
without trusted support, and
void of any strategy to stay steady when the terrain turns challenging, uncertain, or is simply uneven.
The result?
Even brilliant leaders end up exhausted, second-guessing, and seemingly invisible - doing work that matters
... without the influence or recognition to match it.
↓
The Unshakeable Leader changes that.
It’s a strategy-first approach to leadership excellence. That means it's built to replace trial-and-error with proven practices and clarity, to turn your effort into results you actually want.
You'll make your leadership and impact undeniable in every room you enter.
" We are what we repeatedly do.
Excellence, then, is not an act, but a habit. "
-Aristotle
Leadership doesn’t have to feel like guesswork or like your'e reinventing the wheel week to week.
What makes The Unshakeable Leader different is that it replaces reaction with strategy, and isolated trial-and-error with practical structure and support.
You'll create your own habits for leadership excellence with out burnout or compromising who you are. (You've dont enough of that!)
Inside, every one of our frameworks, playbooks, and protocols is built from proven best practices that are simple and sustainable so you create your signature leadership habits.
You’ll learn to:
- think strategically,
- communicate with intention, and
- make high-quality decisions that strengthen both your results and your reputation.
You’ll have access to tools and on-demand guidance that keep you steady when things get complex, and a collective of peers who make sure you never have to lead alone.
Because leadership is hard enough when everything’s working in your favor.
When your environment is challenging, uncertain, and uneven, strategy is what keeps you unshakeable.
This isn’t about working harder - it’s about building in the strategy, structure, and support that's been missing.
What's Included?
Everything you need to:
stop second-guessing
lead with clarity & confidence, and
create visible impact that lasts.
Weekly Live Strategy & Support Sessions
Live sessions where strategy meets your real-world challenges.
From team challenges, to executive communication to decision-making, you’ll learn, apply, and get support in our group sessions you can use immediately.
Monthly Protocol Playbooks
Step-by-step guides that turn leadership best practices into repeatable wins.
Each month you’ll receive a new playbook covering recognition, delegation, influence, team performance, executive communication, and more.
On-Demand Protocol Library
Scripts, tools, and frameworks at your fingertips.
You're equipped to always know what to say and how to act in the moments that often cause the most stress and matter most.
Ask an Executive Coach
Got a tough situation midweek?
Submit it in the member portal and get expert guidance when you need it.
You’re never left spinning your wheels or spinning out emotionally.
Implementation Support That Sticks
We don’t just hand you a playbook and walk away.
We help you apply it month after month until it becomes second nature.
The Collective Advantage
You’ll be part of a community of leaders who show up, do the work, and lift as they rise.
No barrier - inadvertent or intentional - will derail your growth when you’re backed by strategy, systems, and support.
Here's what happens once you are inside.
You’ve seen what’s inside. Now here’s what it looks like once you’re in and how the process and your growth unfold inside the collective.
Begin with your onboarding and welcome session
After enrolling, you’ll attend a live onboarding session where we walk through your program resources, protocol library, and leadership support structure — so you can begin leveraging everything immediately and confidently.
Focus on one leadership practice each month
After enrolling, you’ll attend a live onboarding session where we walk through your program resources, protocol library, and leadership support structure — so you can begin leveraging everything immediately and confidently.
Engage weekly, get coached, and get targeted support
After enrolling, you’ll attend a live onboarding session where we walk through your program resources, protocol library, and leadership support structure — so you can begin leveraging everything immediately and confidently.
Experience visible growth and lasting influence
As you apply each practice, you’ll step into recognition, confidence, and impact - everywhere you lead. As highler level challenges emerge, you'll leverage the collective to keep your progress, growth, and results advancing.
When you’re an Unshakeable Leader, everything changes.
You walk into every room prepared, calm, and confident.
You’re recognized and valued for the impact you deliver.
You influence decisions without playing politics.
You lead with clarity, not chaos - and your leadership matters and makes a difference.
This is your easy button for sustained leadership and career growth.
This isn’t leadership theory - it’s a new way of working that works in the real world.
Want to know who’s leading this work? Read more about your coach and program creator.
You don’t have to guess what great leadership looks like — you’ll live it, one practice at a time.
You don’t have to guess what great leadership looks like - you’ll live it, one practice at a time.
INVESTMENT
Leaders who’ve worked with Asia through similar leadership programs have invested $3,750 for a 12-week experience.
As a founding member of The Unshakeable Leader, you’ll receive a full year of structure, strategy, and support, at a fraction of what future members will pay.
Your founding member investment:
$1,500 annual enrollment (save $888)
OR$199 monthly for 12 months
(Regular price will increase to $2,500 annually or $299/month for 12 months.)
My goal is to make this the most accessible leadership program of its caliber anywhere while ensuring founding members are rewarded with permanent access to this rate for as long as their membership remains active.
Submitting your application does not commit you to join - it’s the first step to explore fit.
+ 100% of past participants in my leadership programs have self-reported measurable growth across self, role, and goal mastery - the three dimensions we use to evaluate leadership advancement.
Undeniable leadership starts here.
Stop reacting to daily fires and start leading with clarity, confidence, and purpose.
Stay on the current path, and nothing changes.
You’ll keep working twice as hard for half the recognition.
You’ll keep silencing yourself when the stakes are high.
You’ll keep burning out, carrying more than your share.
But step into The Unshakeable Leader, and you’ll never lead alone again.
How it works
Apply to join
Secure your place in the collective.
Share a few quick details about your goals so we can confirm whether The Unshakeable Leader is the right fit.
(There’s no obligation - applying simply starts the conversation.)
Schedule your confidential Fit Call
If it looks like a match, you’ll be invited to a short 15-minute call to explore alignment and answer any questions.
Receive your enrollment invitation
If it's a fit, you’ll receive a private enrollment link to secure your spot and begin your first month inside the collective.
We keep this process simple, personal, and focused on ensuring every member’s success.
Because leadership doesn’t get easy - but it does get clearer, stronger, more confident, and more strategic when you’re inside The Unshakeable Leader.
Spots are limited to ensure personalized support - apply early.
Meet your coach and program designer:
Asia Bribiesca-Hedin, MBA, MPA
Your coach and program designer, Asia Bribiesca-Hedin, is a former management consultant with Ernst & Young and a certified executive coach who has helped leaders across healthcare, technology, and public service lead with clarity and confidence.
She earned her undergraduate degree from Pepperdine University, holds two advanced degrees from the University of Southern California, and completed executive education at Cornell, blending academic rigor with over two decades of real-world leadership experience.
Leaders and organizations who have trusted Asia for executive coaching, leadership training, and keynotes include:
Grounded in research and real-world results.
You’ve seen the structure, the results, and the coach behind it. Now here’s everything you need to know before you apply.
Everything you need to know before you apply.
These questions help clarify expectations so you can step in with confidence — no surprises, just structure and support.
Q1: How is The Unshakeable Leader different from other leadership programs?
Most programs give you theory or inspiration — but not structure. The Unshakeable Leader gives you a proven, repeatable framework you’ll actually use week to week. You’ll have access to monthly leadership protocols, live support, and targeted coaching that help you make measurable progress in real time.
→ In fact, 100% of past participants have reported improvement across self, role, and goal mastery — the three dimensions we measure for leadership growth.
Q2: I’ve tried leadership programs before, and they didn’t stick. Why will this be different?
Because this isn’t a course — it’s a system. Each month focuses on one core leadership practice you apply immediately, with live support and on-demand coaching to make it stick. You’ll build real habits, not just awareness.
Q3: Who is this for?
This program is designed for experienced professionals and leaders who want their leadership to truly matter — people ready to lead strategically, not reactively. Whether you manage a team, a department, or initiatives that shape culture and outcomes, this collective will meet you where you are and help you advance with clarity and confidence.
Q4: Why is the investment lower than other executive programs?
Because accessibility matters. The Unshakeable Leader is designed as a scalable collective model — you’ll receive the same level of strategic tools and expert coaching that organizations pay thousands more for, delivered in a structure that’s efficient and sustainable for both you and your organization.
Q5: What if I’m not sure I’m ready?
That’s exactly what the application process is for. It’s not a commitment — it’s a conversation. You’ll get clarity about whether the collective aligns with your goals before you ever make a decision.
Q6: What kind of results can I expect?
You’ll see a measurable shift in how you lead, decide, and influence. Past participants have reported higher visibility, stronger confidence, and meaningful recognition — without burnout or politics. The Unshakeable Leader helps you build lasting impact, not short bursts of progress.
Q7: Will the price change?
Yes — but not for you if you join now. Founding members are grandfathered into the special founding rate for as long as their annual membership remains active. Even as new members join at the higher rate, your investment will stay locked in year after year.
Q8: Can I get a refund?
Because this is a professional development and coaching experience, refunds are not offered. However, I understand life happens — which is why you can postpone your start date by up to three months if needed.
The Unshakeable Leader is designed for leaders who are ready to commit to themselves. Refunds don’t create commitment; structure and support do. You’ll have both here — and if your motivation dips, that’s exactly what the community and coaching are here to help you work through.
Q9: Can I just join for 2 or 3 months?
The Unshakeable Leader is an annual program intentionally designed to support your leadership growth today, tomorrow, and as you continue advancing. It’s not a short-term subscription you can cancel anytime — it’s a 12-month structure for building lasting leadership habits and results.
Q10: Can you invoice my company?
Yes. For this program, payment is required in full before participation begins, but I’m happy to issue an invoice to your organization. Once the invoice is paid, you’ll receive immediate access to your onboarding and program materials.
Q11: What time are the weekly sessions?
Session times will be finalized closer to launch. All sessions are recorded, and you’ll have access to the recordings, the member community, and the “Ask an Executive Coach” feature — so even if the live schedule isn’t ideal, you’ll still have full access to all the support, content, and implementation guidance you need.
Q12: When does the program begin?
The program officially begins the first week of November. You’ll receive your onboarding details and welcome materials ahead of time so you’re ready to start strong.
Q13: What if I’m out during the holidays?
We expect many members will take time off during the last two weeks of the year. During that time, we’ll host open coaching and implementation sessions to help you revisit and deepen your mastery of the protocols introduced in previous months.
Q14: What if I’m unhappy with the program?
One of the benefits of joining as a founding member is direct access to me. If something isn’t working for you, we’ll have a live conversation to understand what’s missing and how we can make your experience a win-win.
We may not get everything perfect, but I’ll work with you to make sure you’re supported, heard, and positioned to succeed.
Trusted by leaders at organizations including Kaiser Permanente, Microsoft, Nike, and GSK and proven to deliver measurable growth across every level of leadership mastery.
Become an Unshakeable Leader
You’ve worked hard to get here. Now it’s time to make your leadership and impact undeniable.
Inside The Unshakeable Leader, you’ll master the habits and strategies that make leadership excellence sustainable, not just in moments of success, but in every challenge you face.
Your leadership is already strong. Let’s make it unshakeable.
(Submitting your application doesn’t commit you to join - it’s simply the first step to explore fit.)
" We are what we repeatedly do.
Excellence, then, is not an act, but a habit. "
-Aristotle
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