For seasoned leaders
navigating complex systems
The Unshakeable Leader:
A decision-support environment for making high-quality decisions under pressure and moving work forward with clarity.
Stop managing around decisions you already know need to be made.
The Unshakeable Leader is a strategy-first decision support environment for capable leaders who need stronger judgment in high-stakes moments and a more reliable way to move decisions to action.
Leadership is complex, and the volume of decisions is high. With the right structure, decisions get clearer and momentum returns.
Created by a former EY management consultant, certified executive coach, and enterprise strategy expert who is trusted by leaders at Kaiser Permanente, Microsoft, Nike, Amazon, Airbnb, GSK, CAA and more.
This environment is for you if...
You're capable, driven, and respected, but leadership doesn't feel as clear or decisive as it should.
You might recognize yourself here:
You keep replaying or delaying the same decisions in your head
Important conversations get postponed longer than they should
You manage around issues instead of addressing them directly
Politics complicate decisions that shouldn’t be this hard
You carry more responsibility than your role should require
You look composed, but key decisions keep lingering unresolved
Nothing is “wrong.”
But decisions are stalling.
What's actually in the way?
This isn’t a confidence problem.
And it isn’t a capability gap.
Most leadership friction comes from this:
Over time, this doesn’t just slow progress. It creates avoidable risk: delayed conversations, misaligned effort, and decisions made without enough perspective.
When important decisions linger, they don’t stay neatly contained.
They pull attention away from priorities and the work that matters, drain time from alignment with your team, and postpone results your organization could already be seeing.
Leaders experience this as second-guessing, increased mental load, burnout, and the sense that they’re carrying more than they should.
Organizations experience it as slowed momentum, misaligned effort, and missed opportunities.
This isn’t another leadership program
The Unshakeable Leader is not a course, a pep talk, or a place to vent.
It’s a decision container — a structured cadence for working through real decisions with outside perspective.
Without a container, leaders default to reacting, overthinking, or carrying decisions alone even when they know better.
The goal isn’t comfort.
It’s clarity, judgment, and momentum.
Inside this space, leaders build new leadership habits as they:
slow down thinking without losing momentum
examine how decisions get made under pressure
apply structure to real situations already in motion
get outside perspective without politics or hidden agendas
" We are what we repeatedly do.
Excellence, then, is not an act, but a habit. "
-Aristotle
A practical way to think about it
Think of this as strength training for strategic decision-making — structured guidance instead of trial-and-error.
Leadership judgment, like a muscle, requires regular, intentional use.
Inside The Unshakeable Leader:
you’re working on the decisions that actually matter that week
the focus adapts to real situations you’re actively dealing with
guidance prevents overthinking, reactivity, and avoidable errors
Some seasons require restraint.
Others require managerial courage, clarity, or influence.
This is ongoing conditioning for leadership decisions that actually matter.
What happens inside
When you join The Unshakeable Leader, you get:
Guided kickoff session
A focused orientation that helps you understand the decision rhythm, how to use the environment effectively, and where to place your attention first.
Strategic decision support sessions
Live, weekly support for high-stakes decisions you’re actively navigating. Sessions are recorded so you can integrate them into your workweek intentionally.
Practical decision frameworks
Ready-to-use frameworks you can apply immediately, without adding more work to your plate.
A thoughtful peer community
Experienced leaders from a variety of industries offering perspective grounded in real decision experience.
On-demand resources
Support between sessions, including Decision Support Requests and targeted resources.
When you’re an Unshakeable Leader,
your results shift quickly.
What leaders start to notice
A few weeks in, leaders report:
clearer judgment under pressure
effort aligned to what actually matters
more influence without force
stronger presence in difficult conversations
Clearer, less strained interactions in high-stakes conversations
less second-guessing
Decisions stop lingering.
Conversations stop looming.
Decisions stop lingering.
Conversations get addressed earlier and more directly.
Leadership becomes more focused because effort is aligned and decisions are made with intention.
This isn’t leadership theory. It’s a disciplined way of working that improves decision quality and momentum in real operating environments.
Want to know who’s leading this work? Read more about your coach and program creator.
Stop reacting to daily fires and start leading effectively with clarity and purpose.
INVESTMENT
Comparable executive decision-support environments often cost $3,750 or more for a short 12-week engagement.
The Unshakeable Leader is designed differently.
As a founding member enrolled in the beta, you get ongoing structure, strategy, and decision support, not just a short-term sprint, at a fraction of what this level of support typically costs.
Your founding member beta access investment:
$199 for your first 90 days
This gives you full access to:
a guided kickoff session and weekly strategic decision-support sessions
practical decision frameworks
the leadership community and resources
After the beta period, members will have the option to continue at preferred pricing.
There’s no automatic re-enrollment. You decide whether it’s worth continuing.
+ 100% of past participants in my leadership programs have self-reported measurable growth across self, role, and goal mastery - the three dimensions we use to evaluate leadership advancement.
MEET THE FOUNDER & CEO
Meet Asia.
Asia Bribiesca-Hedin is a leadership strategist and former EY management consultant who designs decision-support environments for leaders operating in complex systems.
She works with mid-career and senior leaders who are capable, driven, and consistently performing — yet still encountering stalled decisions, misaligned effort, or outcomes that lag behind their capability.
Her work focuses on helping leaders make high-quality decisions under pressure so their effort goes toward priorities that matter and leads to results they can see and measure.
Asia has supported leaders across healthcare, technology, energy, entertainment, education, start-ups, transportation, construction, manufacturing, retail, communication, and public service. She is a certified executive coach and trainer with a background in strategy execution and management consulting at Ernst & Young.
She earned her undergraduate degree from Pepperdine University, holds two advanced degrees from the University of Southern California, and completed executive education at Cornell — blending academic rigor with more than two decades of real-world leadership experience
Leaders and organizations who have trusted Asia for strategic leadership and decision support include:
Professional credentials
Grounded in research and real-world results.
We track client progress to ensure results are unmistakable and measurable. Participants consistently report improvement in decision quality, alignment, and outcomes.
Reported by participants of our 1:1 and group coaching programs based on their before and after Leadership Index results.
Everything you need to know about joining.
These questions clarify how the environment works so you can integrate it into your leadership rhythm — no surprises, just structure and clarity.
Q1: How is The Unshakeable Leader different from other leadership programs?
Most programs deliver theory or inspiration. The Unshakeable Leader delivers structured decision support — frameworks, live application, and real-time perspective you can use in actual work situations. It’s not about insight alone; it’s about decision quality, alignment, and results.
Q2: Why is this more likely to stick than other programs?
Because it’s not a short burst of learning — it’s a structured, recurring cadence that helps you work through the decisions you’re actually facing. You practice with support rather than just reflecting after the fact.
Q3: How is this different from internal team meetings or executive coaching?
Unlike internal briefings or individual coaching, ULead provides a structured, recurring decision-support cadence that helps you work through decisions as they arise with outside perspective, frameworks, and disciplined application across your real work context.
Q4: Who is this for?
This is for leaders and professionals whose decisions have consequences — whether you lead a team, manage cross-functional work, or influence outcomes without formal authority. This environment meets you where you are and helps you advance with clarity and strategic judgment.
Q5: What time are the weekly sessions?
Sessions meet weekly on Wednesdays at 10am PT / 1pm ET (time subject to future updating). These are live decision-support sessions, and recordings are provided so you can integrate them into your workweek intentionally — for example, to frame your week or revisit key moments. You decide where this fits into your leadership cadence.
Q6: What kind of results can I expect?
You can expect measurable shifts in how you lead and decide — more aligned effort, clearer priority setting, and influence without overworking. Leaders often report stronger judgment under pressure, more grounded conversations, and fewer lingering decisions that absorb attention.
Q7: Will the price change?
Yes, but not for you if you join now. Founding members are grandfathered into the preferred founding rate for as long as their annual membership remains active. Even as new members join at the higher rate, your investment will stay locked in year after year.
Q8: Can I get a refund?
Because this is structured decision infrastructure and not a one-off course, refunds are not offered. If your plans change, you may transfer your participation to another leader before the program begins.
Q9: Can I just join for 2 or 3 months?
The Unshakeable Leader is designed as an annual environment to build lasting judgment habits. Short-term participation doesn’t deliver full value because decision patterns unfold over time.
Q10: Can you invoice my company?
Yes. We can issue an invoice for organizational payment. Once payment is received, you’ll receive immediate access to onboarding and session materials.
Q11: Why is the investment different/ lower from other executive programs?
Because this is designed as ongoing decision support — a structured environment for working through real decisions, not just a static course. You receive the same level of strategic tools and expert guidance typically seen in higher-ticket settings, delivered efficiently and sustainably.
Other questions? Contact [email protected]
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